The world’s most popular search engine has become the biggest seller of online books, and Amazon is trying to take the crown.
The world is a better place, the company’s new Kindle Fire tablets said in a statement on Tuesday, adding that its e-book offerings were up “significantly”.
The move was made after the Kindle Fire tablet and the Kindle TV set-top box sold out.
Amazon says it now has “more than 30 million” books on its Kindle Store, up from 12 million in September.
It said it now had a “record number of bestselling books”, as well as a growing number of new titles.
Amazon has not yet said how many books it is offering on its online store.
The company says its new Kindle books and other titles “will soon be available on many new Kindle devices”.
But Amazon said that the rise of the online book market was being driven by people wanting to read more books online.
It has launched a new initiative to “give the people what they want”.
“Today, more than a third of the world is on the Internet.
That’s an incredible achievement,” said CEO Jeff Bezos.
“It’s not just a matter of making the Internet better, it’s also about empowering people to write, share and share more.”
“It will be years before anyone can say, ‘I had a good book last year, now I want to read that again’.” The new initiative also aims to encourage people to read books on Amazon rather than through the traditional bookseller.
Amazon said it was working on ways to help people buy books online “when they need them most”, such as by offering free shipping and discounts on e-books.
Amazon’s new products have already sold well in many countries around the world.
Sales of the Kindle and Kindle TV have soared, but it still lags behind Apple, which recently sold a million iPads last week.
In June, Apple announced plans to launch its own online-only e-reader.