The biggest thing you can do to help your web site stay alive and running is to use a web store.
That means you don’t have to build a dedicated store for every single customer.
If you do that, then your site is more likely to rank well and keep the traffic coming.
But if you do build your own store, then you’ll have to spend money on equipment, software, SEO and content management systems.
In short, you’re building a web shop that’s more likely than not to be slow.
This article first appeared at VentureBeat.
The views expressed are the author’s own and do not necessarily reflect Business Insider’s editorial stance.